Why might
potential employees find Sodexo's content engaging?
Potential employees might find Sodexo’s content engaging because
it is geared specifically toward them, potential job seekers. The site features
helpful information regarding interviewing strategies, resume pointers, and
useful organizational skills (Trish Freshwater, 2012) .
Sodexo is smart in using content that will be of most use to
their target audience because it increases the likelihood that the user will
return to the site at some point.
In what ways
is Sodexo using social media to reach their target audiences?
Sodexo seems to use their Twitter feed to urge followers to the
resources on the Sodexo blog and follow the people in different positions they
recruit for (Chef’s, Housekeeping Managers, etc.). Sodexo tries to showcase
their exciting work environment and the variety of opportunities that exist
within their organization.
The Sodexo Facebook page references all of their various social
media sites (You Tube, their blog, and job postings). The main difference
between their Facebook and Twitter sites is that their Facebook has more
imagery than their Twitter.
When you only have three seconds or less to make an impression
on a user, images can really make a positive difference (Yahoo!, 2012).
How might
Sodexo measure the effectiveness of their individual social networks.
The effectiveness of Sodexo’s social media efforts needs to be
weighed based on the goals they want to achieve. If the goal of their social
media is to increase the number of applications they receive month after month,
then they need to inquire as part of the application process (survey).
If Sodexo’s goal is to create brand awareness via an increase of
likes on their Facebook page, then they need to set a target of likes, create
and implement a strategy to make that happen, and measure its effectiveness
over a period of time.
Works Cited
Trish
Freshwater, A. (2012, September 21). Sodexo USA Careers. Retrieved
September 23, 2012, from http://www.sodexocareersblog.com/:
http://www.sodexocareersblog.com/
Yahoo!, C. B. (2012). The Yahoo! Style Guide. New
York, NY: St. Martin's Griffin.
Excellent :)
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