The current PR activities in the
College of Architecture and Design (CoAD) at LTU are partially filled via the
University Marketing department. University Marketing handles all of our press
releases, radio advertisements, billboards, the university website, does our
program flyers and publishes our college newsletter. Currently, they are
working on a commercial to help promote the university.
What are the possible outputs, outtakes
& outcomes?
Possible outputs are: flyers,
posters, program information, radio ads, and pamphlets.
What might their PR objectives
and business objectives be?
I would imagine that the PR and
business objectives would feed in to one another. The ultimate goals are: to
create awareness of the university, engage potential customers, and ultimately,
increase enrollment.
How might they measure each?
All of the above mention goals can be measured by the university
enrollment numbers.
Outtakes could be to try to measure with surveys whether the intended audience has received and can recall the PR outputs of the ads, flyers, posters, etc. The PR Outputs would be to change people's opinion of attending LTU, which could also be measured with surveys, but the enrollment would be directly affected by this as well.
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