How does the public currently perceive your company?
The company that I am choosing to highlight for this post is
Macy’s. Macy’s reputation is as an upscale department store that has a famous
Thanksgiving Parade every year.
What messages are being conveyed?
Going to the Macy’s website (www.macys.com)
the message the user receives is that there is an upcoming Saturday sale and
free shipping on orders over $99.
Are these in line with what is being sent from the company
itself?
As a frequent Macy’s shopper, I can confirm that the website
message is consistent with the email and print advertising they have recently
sent out.
Do you think the PR & marketing is effective? Why or why
not?
I know that Macy’s marketing is effective on me, and judging that
their sales are up as of the second quarter, I am not the only one (Macys) .
Macy’s is really good about sending loyal cardholders special
coupons on a regular basis. The coupons in addition to the sales prices make
for a much more affordable trip than their regular prices do.
Works Cited
Macys. (n.d.).
Retrieved September 23, 2012, from macys.com:
http://www.macysinc.com/for-investors/financial-information/quarterly-results/2012/q2-si_26.aspx
How about the efficiency for other people. Is there any way to measure it?
ReplyDeleteEfficiency of checkout can be measured by timing your transaction either online or in the actual store.
ReplyDelete